One thing that really stood out for me was the level of care that the sponsors of the conference put into engaging with attendees like myself. Every booth was attractive, with approachable people ready to answer any questions we had about their products or services. The sponsors put a lot of effort into making their booths inviting, and most had creative ways of interacting with the conference goers.
Here are a few examples of sponsors who really made an impression on me:
TruShield Insurance – Everyone loves magic, right? And everyone loves fortune cookies. TruShield offered both at their booth, with free fortune cookies, and their magician/mentalist. As an attendee, I found these both quite clever. Their fortunes were inspirational, and their magician did an excellent job entertaining, while still providing exposure for the business. Neither technique felt like an aggressive selling tactic, but still facilitated engagement with their target market.
UPS – Continuing on the theme of delicious food, UPS provided small cupcakes with their logo on them – something just about everyone enjoyed. They also set up a photo booth with signs and props that you could use in your pictures. Some were generic, some were specifically to do with the conference, and some were specifically to do with UPS. All of them were fun to use as props, and this booth was another great example of a sponsor engaging with the conference-goers, and promoting their brand, while not making it a hard sell.
TELUS – This one was probably my favourite. With a clever double meaning to the word ‘recharge,’ they offered both a place to charge your devices (an essential service at a conference), and ten-minute neck-and-shoulder massages to recharge you! As TELUS is a communications provider, having a station to charge devices fit in well with their brand, and no one is ever going to turn down a free massage! As an attendee, these offerings created pleasant memories for me; when I think of TELUS, I’ll remember both the convenience of the charging station, and the relaxation of the massage. A great example of a sponsor getting exposure for their brand.
The entire weekend was full of inspiration and motivation, and the sponsors were a large part of that. I’ve singled out a few that really stood out, but every single one was engaging and added to the energetic atmosphere of the event. I know that I’ll be approaching many of these companies when I need the products or services they provide, and I will look forward to seeing them again at next year’s conference.
The Moores Group is proud to have recruited these sponsors for the Mompreneur Conference and offered guidance on how best to engage with attendees. If you would like more information on how sponsorship can work for your event, please visit www.MooresGroup.ca