How To Identify The Decision Makers When Asking For Sponsorship

Once you have researched your potential sponsor’s target audience and goals, you are ready to reach out, though it can be difficult to identify the decision maker.  Here are 3 things to remember:

1. Sponsorship is a marketing tool, so the marketing department is always a good place to start.
2. If you are approaching a small company that doesn’t have a marketing department, speak with the owner(s).
3. Always confirm that the person you are speaking to is the right person to help you, before sending over detailed information.  Keep your ask short/quick and make it easy for them to respond.

At the Moores Group, we specialise in helping small businesses be successful in securing sponsors.  Here are 4 tips we use to find the decision maker:

1. LinkedIn is a great tool for checking job titles and names you find online.  Check out their current roles and objectives.
2. Press Releases, especially those for new product or service releases. They usually include a quote from the Brand/Marketing Manager. Also the PR contacts at the bottom are good people to ask on who would be the right contact.
3. Websites are a great place, too. Check out the About pages. Meet the Team is another good place, along with blogs/articles, too.   
4. If all else fails, call the switchboard and ask for the Marketing Manager.  Once you get hold of them, remember to confirm they are the right person to speak with.

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